MeadWestvaco (MWV), packaging-biz giant is working alongside professionals in the pharmaceutical industry to create packaging that is child-resistant, a partnership that's been ongoing for years.
Reason behind the partnership was the fact that too many children (more than 500,000) five and under suffer poisoning from medication. MWV included in a press release that "more than 60,000 end up in the emergency room after ingesting unsecured medications."
MWV is promising to tailor its packaging solutions to satisfy each of its customers' needs. While products will be child-proof, MWV is working toward making the products adult-friendly. Personally, I'm not a fan of the push-twist caps on Tylenol/Advil bottles.
But the purpose of the initiative is to save lives, first and foremost.
Wow - that's a really good story. Packaging isn't the easiest topic (says the person who edits a manufacturing magazine), but this is bang-on.
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