Long are the days of relying solely on sight behind us, as the packaging industry is now integrating another sense to the mix.
Protection Decoration Conditionnement (PDC) Europe is partnering with Eos Innovation to develop elastomer sleeves which package products, but with a new twist.
The sleeves are manipulated during manufacturing to replicate textures, either "smooth, marbled, scaled or dimpled," according a PDC press release.
"Skin enhances any product: spirits, cosmetics, perfume, everyday and decorative items, limited editions... it adds value and distinction to the brand by appealing to the consumers' senses of touch and sight," said Derek Vandervoorde, president of PDC Europe.
What's next? Smell?
Taste, maybe? (Ewww...) Great work!!
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