Awards for excellence

Congratulations are in order to TricorBraun, which announced in a press release Feb. 15 that the company took home two graphic design awards for packaging. 

TricorBraun Design and Engineering, a division of TricorBraun situated in Chicago, is "one of North America's largest providers of jars, bottles and other rigid packaging components," teamed up with Hoppes, a company which manufactures gun cleaning products to design packaging for its newest product, for which TricorBraun received one award.

The other, was awarded for TricorBraun's design work for a sake brewer, SakeOne. The brewing company wanted a bottle that would set itself apart from competition and cost less than its existing bottle. TricorBraun's design featured a sleek black design with yellow and white lettering.

Sleek and simple design garners attention, not to mention awards.

The fourth sense

Long are the days of relying solely on sight behind us, as the packaging industry is now integrating another sense to the mix.

Protection Decoration Conditionnement (PDC) Europe is partnering with Eos Innovation to develop elastomer sleeves which package products, but with a new twist.

The sleeves are manipulated during manufacturing to replicate textures, either "smooth, marbled, scaled or dimpled," according a PDC press release.

"Skin enhances any product: spirits, cosmetics, perfume, everyday and decorative items, limited editions... it adds value and distinction to the brand by appealing to the consumers' senses of touch and sight," said Derek Vandervoorde, president of PDC Europe.

What's next? Smell?